• by Steve McClellan  @mp_mcclellan, September 8, 2020

WPP’s Wunderman Thompson has acquired Velvet Consulting, a French customer experience consultancy. Terms weren’t disclosed.

The firm utilizes marketing techniques, data science and technology to help clients better understand and communicate with consumers.

WPP said the acquisition supports its wider strategic transformation and that Velvet Consulting’s expertise in omni-channel consumer engagement strengthens its marketing and technology consulting services in France.

The firm has offices in Paris and Toulouse, employing 200 people. Its clients include L'Oréal, Sephora, Schneider Electric, Fnac Darty, La Poste Group, Pierre Fabre and Sanofi.