Havas is reorganizing its UK and Ireland operations to bring all of its marketing businesses under a single leadership structure. The region is Havas’ third largest with over 1,500 employees.  

According to the firm, the main idea is to streamline the operation to make it easier for clients to access integrated services across media, creative, data, technology, PR, consulting, customer experience and design. 

Overseeing the restructured operation is Patrick Affleck, who has been promoted to the new role of CEO Havas UK and Ireland Village. The remit includes oversight of the holding company’s offices in London, Manchester and Dublin. He was previously CEO Havas Media Network for the region. Affleck will report to both Peter Mears, global CEO of Havas Media Network, and Donna Murphy, global CEO of Havas Creative and Health Networks. 

Mark Whelan continues as Chairman and Group Chief Creative Officer of Havas Village UK and Global Creative Partner of Havas Creative Network. 

All Havas agencies serving the region report to Affleck including Havas Media Network, creative agency Havas London, customer experience agency Havas Helia, business transformation consultancy Gate One, employer branding agency Havas People, digital experience and technology consultancy Inviqa, brand and design consultancy Conran Design Group, communications agency Havas Red, and earned-first PR agency One Green Bean.   

Havas has also appointed Gaetan Durocher as COO of Havas UK & Ireland Village. He will continue in his role as CFO and COO of Havas Creative Network. Also, Dominique Bergantino moves into the new role of Head of Integration. She was previously COO Havas Village London.