Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. Read the whole story
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will … Read the whole story
The Silicon Valley-based design agency expects to hire more than 100 new staffers this year after winning seven new clients (Omaha Steaks and California … Read the whole story
Three of the biggest platforms responsible for the spread of disinformation and divisive content online -- Facebook, YouTube and Twitter -- have taken an … Read the whole story
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV … Read the whole story
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It's the first agency brand to reach the 1 million mark on LinkedIn, followed by Leo Burnett (450,000 followers), and Saatchi & Saatchi (nearly … Read the whole story
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Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best … Read the whole story
Developed and produced by ad agency Walton Isaacson, a TV spot first aired during the "Countdown to the Emmys" preshow on ABC. It's an … Read the whole story
In the spot for the water brand, from agency Erich & Kallman, Curry salutes essential pandemic workers. Read the whole story
Sallie Mae is appointing GYK Antler as agency partner to help the student loan company strategically redefine their brand positioning. As lead agency, GYK … Read the whole story
