The new account will be managed by the New York office of Horizon Next. Estimated annual media spending on the assignment is $75 million, … Read the whole story
The campaign, created by FCB/New York and FCB/RED, won the top prize for marketing effectiveness for an effort that relied on geofencing to redirect … Read the whole story
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The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a … Read the whole story
The vehicle's target is "less focused on long-term goals and more focused on individual happiness," Hyundai CMO Angela Zepeda tells "Marketing Daily." Read the whole story
A new analysis of 2020 political ad spending shows it is approaching a record $11 billion. The analysis from the Center for Responsive Politics, … Read the whole story
Winners will receive a strangely long beer cooler that doubles as a built-in six-foot measuring tool for social distancing. Read the whole story
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In-housing runs the danger of a fixed response to a dynamic world unless it is balanced by the right expansion joints. This makes a … Read the whole story
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The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. Read the whole story
The appointment comes as the ANA Education Foundation is launching more programs to drive improved diversity in the ad-marketing industry. Read the whole story
After three years in the role Havas NY Chief Creative Officer Harry Bernstein is stepping down. The decision to part ways is said to … Read the whole story
"The Unfinished Votes" campaign uses AI technology to bring back Joaquin Oliver, who lost his life in the Parkland, Florida shootings. Read the whole story
