The company said it has reached an agreement in principle "on certain aspects of the potential transaction," and expects to proceed to final talks … Read the whole story
MediaCom, which currently handles the account in the US and Australia, will expand its remit across Uber markets in North America, Latin America, EMEA … Read the whole story
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing … Read the whole story
Factors like age, seniority and whether you work in-house or at an agency all seem to play a role in how work and careers … Read the whole story
The decision expands the GroupM agency's remit with the company-Wavemaker services the Pernod Ricard account in China, France and India. Read the whole story
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and … Read the whole story
The purchase of Something Digital follows Genpact's 2019 acquisition of customer experience firm Rightpoint. Read the whole story
Cactus and Grit Digital Health are offering You At Agency with free licensing and at-cost customization/set up for agencies looking to help their employees … Read the whole story
People can register to vote at the flagship New York headquarters of Saks Fifth Avenue through Oct. 9. Read the whole story
Austin, TX-based full-service agency GSD&M, part of Omnicom, has appointed Dave Kersey executive media director. Kersey will be responsible for growing and evolving the … Read the whole story
