This partnership will combine iHeartMedia's SmartAudio platform that claims first-party listening data across its more than 270 million listeners by market, station and daypart, … Read the whole story
For Dentsu, the structure represents a consolidation of all of Heineken's media planning and buying services effective Jan. 1. Read the whole story
Best Buy's spots focus on the many ways we got to know our families better -- maybe a little too well? -- during lockdown. Read the whole story
CEO: "We have such a moment here for our brands where more consumers are bringing them into their homes." Read the whole story
And with such unrest, 39% would pause ad spending and tweak their creative, while 4% would cancel their fourth quarter ad spending altogether. Read the whole story
The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of … Read the whole story
The NBA has appointed Mediahub, part of IPG, as its new media agency. Spark Foundry, part of Publicis Media, did not defend the account. … Read the whole story
Fuseideas is appointing Kevin Redmond Chief Creative Strategist to formulate and implement strategy as well as develop advertising and marketing concepts for all of … Read the whole story
