The study shows ads performed well in both fanless and recorded fan noise scenarios. Read the whole story
The initiative features the work of minority-owned agencies and is designed to provide them with another platform to connect with potential clients. The platform … Read the whole story
In the role Jones will lead communications, corporate affairs and the company's developing corporate social responsibility strategy across FanDuel's portfolio of online and retail … Read the whole story
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherries Wild" in an "authentic collaboration" created with the Pepsi Wild Cherry brand, … Read the whole story
The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps. Read the whole story
In the U.S., ecommerce is projected to account for only 16.2% of all retail sales next year. Read the whole story
If Zoom wants to remain the go-to platform post-pandemic, it needs to take a step back and define what it wants its purpose and … Read the whole story
The practice has worked quietly this year before its formal relaunch with a number of clients including Verizon. The firm leveraged Verizon's partnerships with … Read the whole story
Plante Moran, the accounting, tax, consulting and wealth management firm, has named VMLY&R as its agency of record. VMLY&R was selected following a competitive review … Read the whole story