• by Richard Whitman , Columnist, December 16, 2020

CSM Sport and Entertainment the global brand marketing and sponsorship firm has reorganized its North America experiential practice into a new unit its calling “Experience Anywhere.” 

The practice has worked quietly this year before its formal relaunch with a number of clients including Verizon. The firm leveraged Verizon’s partnerships with the NFL and Indycar to develop a series of virtual corporate hospitality events that included access to NFL and Indycar talent. 

The firm also worked with client Lenovo to create virtual product launches, webinars and an interactive global sales meeting that connected employees from around the world. 

And for the March of Dimes it produced a number of events tied to the organization’s Signature Chefs Feeding Motherhood campaign that raises funds to support the health of mothers and babies. 

CSM North America President Christa Carone said, “Over the course of the year we have conceptualized and created experiences in ways we barely considered,” before the pandemic. "By seamlessly incorporating third-party platforms with our in-house creative strategy, content development, audience acquisition tools, AR and VR features and our full-service production studio, we’ve redefined what is possible by inspiring, informing and entertaining audiences anywhere and everywhere.”