by Steve McClellan
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will … Read the whole story
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by Larissa Faw
The Publicis Groupe-owned shop is tasked with developing a media strategy to effectively reach potential investors by supporting its message of "simplicity, low costs, … Read the whole story
by Joe Mandese
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that … Read the whole story
by Steve McClellan
Reilly will report to Mark Read and work with the Chief Creative Officers of the WPP's agencies which Grey, Ogilvy, Wunderman Thompson and VMLY&R. Read the whole story
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by Larissa Faw
The effort targets the Tampa Bay area host city to the upcoming Super Bowl which drives increased demand for commercial sex services and related … Read the whole story
by Tanya Gazdik
Research shows that clients place increased importance on an agent's ability to leverage technology to show a home. Read the whole story
COMMENTARY
by Nea Barman, Op-Ed Contributor
The first essential thing marketers need to look at when budgeting for social media marketing and content creation, is how to actually manage the … Read the whole story
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by Richard Whitman, Columnist
The company, founded by former Havas Group CEO David Jones has just hired its first Chief People Officer, Paulette Forte, formerly with the NBA. Read the whole story