MediaPost Publications - MediaPost Agency Daily 03/09/2021

The Variable Unveils 'Fairly,' The Timesheet Killer
by Larissa Faw
The agency is hoping to make one of Adland's more tedious and less efficient tasks a little less so with a new billing program … Read the whole story
MediaCom US Taps OMD Veteran To Oversee Investment, Activation
by Steve McClellan
The GroupM agency has also hired a new talent executive who previously served at Publicis Spine. Read the whole story

Muh-Tay-Zak/Hof-fer Co-founder Joins BarrettSF
by Larissa Faw
Matt Hofherr is the second co-founder to depart the agency since it was acquired by VCCP in 2016. John Matejczyk left last summer. Read the whole story
Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
by Joe Mandese
With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want … Read the whole story
L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
by Laurie Sullivan
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable … Read the whole story
Bollore Group Head Could Stand Trial On Corruption Charges
by Richard Whitman, Columnist
A decision is expected shortly on whether Bollore Group head Vincent Bollore will stand trial. The company has a controlling stake in Havas Group … Read the whole story
COMMENTARY
Majority Agency Partner Says Data Tells The Story, Inspires Creative
by Laurie Sullivan, Staff Writer
Celebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmirh Davis reveals how the agency will use data to inform creative decisions … Read the whole story

Cars.com Plays Matchmaker With New Spot
by Larissa Faw
Cars.com is out with a new ad highlighting its ability to match shoppers with their perfect vehicle.The “It’s Matchical” creative, developed with OKRP, introduces … Read the whole story
Grey Names CEOs For Argentina, Mexico
by Larissa Faw
Grey Argentina has named Denise Orman CEO replacing Pablo Sánchez Rubio, who leaves the agency after 20 years of holding different management positions at … Read the whole story