• by Steve McClellan , March 8, 2021

MediaCom has appointed long-time OMD USA investment executive Liza Davidian to the post of executive vice president investment and activation. The role is new. 

Davidian served more than two decades at OMD, most recently as managing director of integrated investment. 

At MediaCom she’ll oversee all investment and activation operations at the agency. 

Separately, MediaCom has tapped Yorlene Goff to be its executive director, people from Publicis Spine, where she served as the Chief Talent Officer. 

Both executives report to Sasha Savic, Mediacom’s U.S. CEO and will join the agency’s executive committee.