The agency has also created new C-level roles including Chief Media Officer (Jade Watts) and Chief Creative Media Officer (Laurel Boyd). Read the whole story
Food advertising specialist Chuck Studios is doubling down on its strategy to turn food into a distinctive brand asset by hiring Eva Lia-Jordan as … Read the whole story
Danny Robinson, Chief Creative Officer, The Martin Agency, and Max Stinson, creative director, Wieden+Kennedy, will begin their two-year terms starting March 22. Read the whole story
Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world … Read the whole story
Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. Read the whole story
The companies will offer advertiser and broadcaster clients access to "agnostic" identity and media-buying solutions through InfoSum's decentralized customer first-party data system and Amobee's … Read the whole story
That's according to a new COVID-19 impact study from Omnicom Group's Ketchum. But the report suggests a "talent war" may occur as vaccinations are … Read the whole story
The activation invites influencers to enjoy a specially made green drink. Read the whole story
The Specialist Works Group has named psychotherapist Isabella Barrand as its first-ever Mental Health and Wellbeing Specialist. This new role for the group is … Read the whole story
