by Larissa Faw
The remit includes all Hispanic media communications within the U.S., including planning, strategy and consumer insights. Read the whole story
by Joe Mandese
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story
by Steve McClellan
Ruegger has been promoted to president of GroupM Commerce amid a pandemic-driven surge in ecommerce sales globally. Read the whole story
by Larissa Faw
This senior-level role is a new direction for the agency. No one has held the role there since 2013. Read the whole story
by Steve McClellan
Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. Read the whole story
by Laurie Sullivan
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. Read the whole story
by Larissa Faw
The creative, developed with Jason Peterson's The Times, takes place in Gary, Indiana, a former booming manufacturing hub that has largely become desolate in … Read the whole story
COMMENTARY
by Mike Han
When a creative director said he couldn't cast any Asians for a TV spot because we "weren't funny," I didn't protest. I should have. Read the whole story
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by Richard Whitman, Columnist
For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house. Read the whole story