The remit includes all Hispanic media communications within the U.S., including planning, strategy and consumer insights. Read the whole story
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story
Ruegger has been promoted to president of GroupM Commerce amid a pandemic-driven surge in ecommerce sales globally. Read the whole story
This senior-level role is a new direction for the agency. No one has held the role there since 2013. Read the whole story
Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. Read the whole story
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. Read the whole story
The creative, developed with Jason Peterson's The Times, takes place in Gary, Indiana, a former booming manufacturing hub that has largely become desolate in … Read the whole story
- COMMENTARY
When a creative director said he couldn't cast any Asians for a TV spot because we "weren't funny," I didn't protest. I should have. Read the whole story
For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house. Read the whole story
MediaCom U.S. announced today that Jason Lim has been promoted to the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. … Read the whole story
Display technology company ViewSonic's atmospheric spot celebrates educators who had to adapt to new ways of working during the pandemic. Read the whole story
