The intent is to bring together these two massive networks to maintain connectivity with consumers amid the deprecation of third-party cookies. Read the whole story
With nearly half of all Goldfish crackers eaten by adults, Pepperidge Farm is pivoting away from its child- and parent-directed messaging. Read the whole story
Michaela Pewarski has been named vice president of investor relations to serve as a key central resource for shareholders. Read the whole story
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it … Read the whole story
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. Read the whole story
As long as society remains largely numb to sexist messages, the problem will continue to spread. Read the whole story
Jack Morton is moving Natalie Ackerman from Hong Kong to the U.S. to serve as the agency’s first diversity, equitable and inclusive (DEI) lead. … Read the whole story