Dendro is designed to service "upstream" strategy at larger companies before agencies are brought in, for turn-around work or optimization for brands with new … Read the whole story
Razorfish is responsible for the concept, design, technical development and implementation of the visual identity of the event's platform. Read the whole story
Twitter's platform will now include Nielsen Media Impact and Nielsen Ad Intel, and expanded access to Total Ad Ratings. Read the whole story
CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with … Read the whole story
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in … Read the whole story
It's all part of a broader transformation plan. Dentsu said it would realize a gain on the sale of the two properties -- one … Read the whole story
- COMMENTARY
The Olympics is a global stage equipped for global impact. Can you responsibly take on that challenge and deliver a message beyond the brand? Read the whole story
COMMENTARYLegacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says … Read the whole story
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines. Read the whole story
The Hershey Company is naming Blue Chip as agency partner for ONE brands, the protein bar brand the company acquired in September 2019 for … Read the whole story
