Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands' UM unit its media agency of record. Read the whole story

Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government … Read the whole story

The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. Read the whole story

The campaign, the group's first in three years, will launch during the 93rd Oscars, airing live on ABC Sunday. Read the whole story

This represents a new direction for the brand which typically has engaged in less expensive and high-profile content across social media. Read the whole story

Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to … Read the whole story

Meetings industry research indicates 64% of planners surveyed reported they're planning in-person events in 2021. Read the whole story

Grubhub was accused of falsely advertising that non-partner restaurants were closed so it could steer consumers to its partners instead. Read the whole story