CPG digital ad spend will rise from $12.3 billion in 2020 to $14.9 billion in 2023, and its market share will increase from 46% … Read the whole story
Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands' UM unit its media agency of record. Read the whole story
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government … Read the whole story
The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. Read the whole story
The campaign, the group's first in three years, will launch during the 93rd Oscars, airing live on ABC Sunday. Read the whole story
This represents a new direction for the brand which typically has engaged in less expensive and high-profile content across social media. Read the whole story
Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to … Read the whole story
Meetings industry research indicates 64% of planners surveyed reported they're planning in-person events in 2021. Read the whole story
Grubhub was accused of falsely advertising that non-partner restaurants were closed so it could steer consumers to its partners instead. Read the whole story
The study, from consultant Agency Futures, found that 64% of respondents posted year-over-year revenue increases in the first quarter of 2021, with 34% citing … Read the whole story
Massachusetts Mutual Life Insurance Company (MassMutual) has named Grey as its new lead creative agency of record, following a competitive review. Grey's flagship New … Read the whole story
The creative poses the "Is work ready for us?" question to state its indoor air quality systems are superior. Read the whole story
FCB Health Network is hiring Debra Polkes as creative partner/co-managing director of FCBCURE, one of the group’s full-service healthcare agencies. In addition to creative … Read the whole story
