Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the … Read the whole story
The "Fit Yourself In" campaign drives home its applications as a holistic self-care device that goes beyond physical heartbeats. Read the whole story
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Based on 5,000 responses from global blue-chip brands and their agencies, we've identified several key areas that helped hold relationships together and even thrive. Read the whole story
The Ad Council is collaborating with an investment firm created by Melinda Gates to get middle schoolers to open up about their emotions. Read the whole story
The partnership agreements extend MDC's reach in the region to Aruba, Costa Rica, Columbia, Curacao, Mexico, Nicaragua and Panama. Read the whole story
CEO Mark Penn had total comp from MDC last year of $1,795, 681, down sharply from his 2019 paycheck of $4,913,405. Read the whole story
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The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. Read the whole story
"Dear Mainland" campaign spots from agency Duncan Channon focus on baseball. Read the whole story
Match is appointing Mojo Supermarket as its agency partner following a competitive review. The agency is tasked with helping to evolve the dating platform's … Read the whole story
