• by Steve McClellan  @mp_mcclellan, April 30, 2021

Kona Brewing is out with a new round of humorous “Dear Mainland” campaign spots from agency Duncan Channon that focus on baseball now that the new season is in full swing. 

The lighthearted spots feature the laid-back "bruddahs" who playfully share their island wisdom and encourage baseball fans and mainlanders everywhere to have better balance in their lives. 

The new ads have launched in more than 25 regional markets across broadcast TV, digital, and paid social.