The agency was sold back to its management team, led by CEO John Kramer. Read the whole story
Mattel is launching doll figures made from 90% recycled ocean plastic. BBH has created a campaign supporting the launch. Read the whole story
Aspercreme has launched a campaign from Terri & Sandy with 15-second spots across TV, online video, and social media to introduce the tagline. Read the whole story
Directly influencing friends and family is still the No. 1 way most consumers respond to positive or negative brand experiences, a just-published survey by … Read the whole story
The holding company has formed a custom unit to handle the assignment that will be led by Chicago-based performance marketing agency Performics and which … Read the whole story
- COMMENTARY
This Prime Day will likely straddle the before and after COVID-19 worlds that we are still navigating. And like last year there are likely … Read the whole story
COMMENTARYThe deprecation of third-party cookies continues to intensify, along with confusion. Merkle this week released a guide outlining the brief history of privacy regulations, … Read the whole story
Austin, TX-based independent agency McGarrah Jessee has been named strategic partner for Jacuzzi Group. The agency remit includes branding and creative services.Jacuzzi Group, based … Read the whole story
The three new TV spots feature playful banter between Slater and the Hawaiian "bruddahs" who share their distinctive island wisdom. Read the whole story
