• by Steve McClellan  @mp_mcclellan, June 11, 2021

In a first, Kona Brewing Co. has recruited a celebrity (outside of “the bruddahs” of course) – 11-time World Champion surfer Kelly Slater—to participate in one of its ad campaigns. 

Slater joins the bruddahs in a new campaign timed to the lead-up to the 2021 Summer Olympics where surfing is a medal sport for the first time. 

The three new TV spots feature playful banter between Slater and the bruddahs who share their distinctive island wisdom.  The work is from long-time Kona ad agency Duncan Channon. 

Sample the work here, here and here.