MAD Agency Daily
Friday, June 18, 2021
  • How Agencies Are Commemorating Juneteenth

    Dagger produced a pro bono video for The A Pledge, asking Atlanta agencies to make agency diversity a priority. OKRP created a program with … Read the whole story

  • GroupM Partners With TripleLift On 'Underrepresented Voices' Initiative

    The initiative developed late last year is called the "Underrepresented Voices Exchange Traded Deal" a collection of ad impressions that run solely on some … Read the whole story

  • Spark Foundry Named Fox's Media Agency: No, Not THAT Fox

    The U.K. offices of Publicis Media's Spark Foundry have been named the media-planning and buying agency in the U.K. for Fox's sweets, a century-old … Read the whole story

  • Gold Bond Takes On Moist Body Parts

    A 60-second anthem spot called "Euphemisms" was deemed by the company "too ballsy for broadcast." Read the whole story

  • DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs

    Consumers say only 33% of offers are relevant. But brands think they are doing fine, Formation and Forrester report. Read the whole story