MAD Agency Daily
Monday, July 19, 2021
  • Media Veteran Paquette To Lead New Content, Insights Unit At SmithGeiger

    The new practice, AccelerateSG, will serve as a dedicated division for brand, content, and creative insights, addressing emerging trends in television broadcasting and other … Read the whole story

  • It's National Ice Cream Day. What's Your Favorite Flavor?

    Pattern89, which uses AI to analyze ad trends from a global database, finds that the strawberry emoji is the most popular ice-cream-related one in … Read the whole story

  • Inquiring Brands Want to Know: Search, Customer Behavior, Mobile App Automation

    "Search engines" was the No. 1 trending topic among brands in recent weeks, signaling an intent to derive insights from search efforts in order … Read the whole story

  • The Suicide Of Ad-Supported Television

    During streaming programs, identical commercials might run four times or more, inexplicably including promotions for what audiences are watching. Read the whole story

  • PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends

    PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing. Read the whole story