by Steve McClellan
California town turned to ad agency Mering to create a campaign with not-so-subtle reminders about how to act responsibly on hiking trails. Read the whole story
by Amy Corr
Olympic medal winners frequently pose biting their medals. Almond maker Blue Diamond created a medal out of almonds for fans to bite. Read the whole story
by Les Luchter
"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the whole story
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by Steve McClellan
Founded in 2004, Openmind will be aligned with Accenture Interactive and bolster its capabilities across commerce, content, strategy, experience design and technology. Read the whole story
by Wayne Friedman
The company says PlayerWON's potential reach, in placing ads on top free-to-play console/PC games, will total 50 million under 35-year-old gamers by year's end. Read the whole story
by Karlene Lukovitz
The CEO of MyPillow, which spent nearly $50 million on Fox News ads last year, wanted to run an ad promoting a symposium about … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
There's a reason the most courageous moment of the Olympics didn't take place in the arena, but through a refusal to enter the arena. Read the whole story
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by Richard Whitman, Columnist
The company reported that all regions made significant progress in Q2 with Europe up 19.6%, North America,10.2%, Asia-Pacific, 21.1%, Latin America,19.4%. Read the whole story