Flush with recent private-equity investment, Bounteous tapped OMD's Jillian Tate and AutoNation's Sheena Banton to head the digital experience agency's Marketing Services practice. Read the whole story
Long-time marketing exec will promote agency's "ConsumerX" approach. Read the whole story
However, analysts seem confident that Walmart Connect, its ad business, will pay off, with the number of active advertisers up 170%. Read the whole story
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better … Read the whole story
MLB team rebranded to Cleveland Guardians without researching the digital presence of a roller derby team with the same name. Read the whole story
Timpone arrives at a pivotal moment for the league, which was already experiencing a decline in ticket sales even before the pandemic. Read the whole story
The lesson here is to find audience segments that are willing to pay for specialized content. Read the whole story