Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers … Read the whole story
With 51 updates this year, TikTok has had the greatest number of revisions, while the top five platforms combined have updated their marketing APIs … Read the whole story
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Data marketing began as a way to fuel creative campaigns and make business objectives measurable, and big data marketing brought insight into every stage … Read the whole story
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media … Read the whole story
A judge has denied class-action status to a Facebook advertiser that sued the company for allegedly misrepresenting the ability to target users based on … Read the whole story
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The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story
The promotions come as the San Francisco ad agency is tearing it up in the new business department, winning eight new clients in as … Read the whole story
MullenLowe U.S. has landed Ricard Valero to lead creative at MullenLowe New York as executive creative director. Valero, who will report to the U.S. … Read the whole story
San Diego-based Synergy Health Partners, an outsource physician staffing and call management company, has appointed Milwaukee-based Jigsaw to lead its branding, media and digital … Read the whole story
