MullenLowe Taps Valero To Lead NY Creative Efforts

MullenLowe U.S. has landed Ricard Valero to lead creative at MullenLowe New York as executive creative director. Valero, who will report to the U.S. CEO Lee Newman, joined the agency from TBWA\Chiat\Day New York, where he was executive creative director. He will work alongside the agency’s leadership team, managing director Rebekah Pagis and head of strategy Jonny Gadd. 

Valero spent the past two years leading accounts such as Accenture, Facebook Portal, Mountain Dew Rise, and Henkel and working on the Adidas brand at TBWA\Chiat\Day. Earlier he served at agencies including Y&R Milan, DDB Europe, BBDO SF, Eleven, and Ogilvy & Mather New York. 

Valero has won multiple golds and Grand Prix at the most prestigious festivals in the industry. His work is also in the permanent collection at the MoMA, the Rijksmuseum in Amsterdam, and the Victoria and Albert Museum in London. 

In addition to his agency role, Valero is a professor of marketing and branding at City University of New York.



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