Mediapsssst
Sponsored by Popeyes, the One Club is launching the course this fall. The program is also supported by Burger King and Tim Hortons, also part of RBI. Read the whole story
Apfel, who turns 100 this month, and Yachty share their love of time pieces in the social series "Old School Meets New School." Read the whole story
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, … Read the whole story
The ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in … Read the whole story
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will … Read the whole story
While only 5% of local advertisers believe they have become "over-reliant" on digital, three times as many local agency execs believe their clients have. Read the whole story
- COMMENTARY
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers … Read the whole story
The agency's team has been building anticipation for the expansion for over a year, now via an activation that provides sneak preview of the … Read the whole story
