According to the study, there are five areas where multinational marketers are struggling within their media practices. Read the whole story

PepsiCo's Pearl Milling Company has launched an ad telling consumers about its rebranding. Read the whole story

To help adland rally behind the broad spectrum of its sometimes marginalized talent pool Starcom is teaming with U.K. broadcaster Channel 4. Read the whole story

The U.S. is not prepared to defend or compete in the area of AI. That's the message today from a group of tech leaders … Read the whole story

It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive … Read the whole story

Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on … Read the whole story