Kathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Officer at the GroupM agency. Read the whole story
The ad, from Erich & Kallman, takes place in a grade school classroom where kids have high aspirations, and the teacher plays dream killer. Read the whole story
Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers. Read the whole story
Ad buyers can use the marketplace to access more than 60 "TV-centric" inventory packages - ranging from viewership-based to live sports deals - and … Read the whole story
That's according to a new Horizon Media study polling fan attitudes toward the new rules allowing athletes to cash in or their name, image … Read the whole story
Interpublic agency Huge has appointed Abdul Wahid Ovaice Global Executive Creative Director for Huge’s Google account. He will report to David Clarke, Huge’s Chief … Read the whole story