• by Todd Wasserman , October 7, 2021

GroupM media agency Wavemaker has named former Accenture Managing Director Kathryn Spaeth as Global Chief Transformation Officer. She will focus on the agency’s burgeoning digital and business transformation consultancy services. 

She joins on October 11 and will lead the Wavemaker Consultancy Hub, comprising 2,250 global experts within the business-critical areas of Commerce, Precision, Content, Data, Addressable, Tech and Analytics. 

Spaeth will also work to strengthen collaboration with key media partners such as Google, Amazon and Facebook, to deliver innovative solutions for brands. 

Spaeth will be based in New York and joins CEO Toby Jenner’s global leadership team. 

Previously, Spaeth had served as managing director, applied intelligence, at Accenture. Earlier she was vice president, client partner for technology practice, retail and CPG at Publicis Groupe’s Epsilon, where she had served in a number of roles, including vice president, general manager and senior director, client services for Epsilon since 2010.

Prior to Epsilon, Spaeth served as senior manager, partnerships marketing at United Airlines since 2002.  She was also VP/business development at ActiveBuddy from 2000 to 2002. ActiveBuddy, Focalink and RealNames were part of a team that launched the first intelligent agent or ‘chatbot’ called SmarterChild, considered the precursor to Siri. 

Jenner said, “Kathryn is intelligent, tenacious and experienced in everything we need to help positively provoke growth at a client enterprise level. As the marketing landscape continues to evolve, her expertise will be invaluable in supporting our clients’ digital transformation journeys.”