by Todd Wasserman
Ad from Doner CX in Detroit is the latest work in a campaign that began last May and is credited with helping boost Bic … Read the whole story
by Colin Kirkland
TikTok's global footprint will now expand to a wide array of TV screens in venues including bars, gyms, hotels, restaurants, and doctor's offices. It … Read the whole story
by Steve McClellan
Kona Brewing is back with new ads starring the laid back bruddahs dispensing wisdom to mainlanders for living a more chill lifestyle. The ads … Read the whole story
COMMENTARY
by John Mergen, Op-Ed Contributor
The strides we've made over the last year, and the new opportunities they unlock, are why 2022 will be the year that we look … Read the whole story
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by Steve McClellan
ICX has developed algorithms and other technology that it has utilized to create a set of nearly 100 million unique "rich Profiles" that help … Read the whole story
by Joe Mandese
Wavemaker has demonstrated the best creativity in how it is applying the art and science of data. The core of that creativity is centered … Read the whole story
by Joe Mandese
Like the year before it, 2021 was a year of multiple transformations for society-at-large, and for the advertising, marketing and media industries within it. … Read the whole story
by Les Luchter
P&G Ventures' Innovation Challenge winner: Lady Patch, a drug-free product that treats female bladder leaks and the frequent urge to urinate. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Flip one popular media approach upside down: Marketers should get paid for their branded entertainment. Read the whole story
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by Ray Schultz
Varlas will serve as chief financial officer, and Batuhan as chief people officer. Read the whole story
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by Richard Whitman, Columnist
Tina Posey joins from Omnicom's CRM agency Javelin, where she was CEO. She succeeds W. Joe Demiero, who led Hawkeye as CEO for about … Read the whole story