Tinuiti Names Lori Varlas, Jeff Batuhan To C-Level Positions

Performance marketing agency Tinuiti has appointed two new C-level executives: Lori Varlas has been named chief financial officer, and Jeff Batuhan as chief people officer. 

Most recently, Varlas was chief financial officer at Hitachi Vantara, and was on the board of oXya, a Hitachi Group company. Prior to that, Varlas was CFO of Central Garden & Pet Company, and has also held executive positions at Sun Microsystems and PeopleSoft.

Varlas will help Tinuiti pursue its long-term strategy including growth, strategic investments, M&A, and performance excellence, the company says. 

Batuhan previously worked as chief talent/people officer at DoubleVerify. Prior to that, Batuhan was head of global talent acquisition at WeWork.

Batuhan will lead the company's strategy in managing 1,000+ people.

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