• by Fern Siegel , Yesterday

GUT has been appointed global agency for Rimowa, a luxury luggage brand, which introduced aluminum into the manufacture of its suitcases in the 1920s. Rimowa, which debuted in 1898, was acquired by LVMH in 2017.

The agency will double as both strategic and creative lead, in charge of the brand’s main campaigns. The account was awarded after a competitive review, with incumbent Anomaly defending.

GUT Amsterdam will lead the account, building on the brand's cultural legacy, with the support of the GUT Network.

First work is expected in early 2026.

"Rimowa is an iconic brand that puts strategy, creativity and design at the center of everything it does. We’re honored to be part of its journey," Murilo Melo, global head of design, GUT, told Agency Daily.

GUT, part of Globant, has offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York and Singapore.