"The metaverse will turbocharge the movement from profit to purpose," says David Jones, CEO of The Brandtech Group, formerly You & Mr Jones. Read the whole story
Technavio reports that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the increase in smartphone … Read the whole story
4 Mile Analytics was founded in 2017 by Nick Foger in Santa Cruz, CA and has expertise in data analytics, software engineering, UX design … Read the whole story
"A growing patchwork of state laws are emerging which threaten innovation and create consumer and business confusion," dozens of organizations said in a letter … Read the whole story
In late 2021, Havas New York changed its certification from a B Lab to a B Corporation. The difference is that a B Lab … Read the whole story
By working with agencies to use its ratings as part of "inclusion" lists, NewsGuard has helped redirect ad budgets from nefarious publishers into ones … Read the whole story
An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms. Read the whole story
Google misled publishers and advertisers about the inner workings of its ad auctions, according to newly unredacted allegations in a 2020 lawsuit brought against … Read the whole story
In its latest bid to separate itself from its founder Stan Richards, The Richards Group has shortened its name to TRG. Read the whole story
Digital marketing performance agency Labelium, has named Navneet Chhajer Managing Director, Labelium Toronto with a remit to drive growth. He reports directly to Virginie De … Read the whole story
