by Joe Mandese
DeMiero, a long-time Publicis executive, most recently was CEO of its Hawkeye unit. Read the whole story
by Todd Wasserman
Ad, via BBH, London is designed to drive anticipation among keen gamers ahead of launch of the first phones containing a new mobile processor. Read the whole story
by Joe Mandese
Businesses are now the most trusted institutions and are picking up the slack for societal woes, according to the just-released Edelman Trust Barometer. Read the whole story
by Joe Mandese
The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media. Read the whole story
by Wendy Davis
The U.K. government reportedly has tapped M&C Saatchi for an ad campaign attacking Meta over its plan to encrypt Messenger. Read the whole story
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Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices. Read the whole story
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by Steve McClellan
As part of the acquisition, Publicis Health will acquire BBK Holdings, which in addition to BBK Worldwide, is the parent company of creative advertising … Read the whole story
by Ray Schultz
Only a third of consumers feel personalized email recommendations are important, and even fewer say influencers motivate them to buy. Read the whole story
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by Richard Whitman, Columnist
Amazon's customer service, product expertise and values are seen as weaknesses, according to a Brooks Bell report. Those weaknesses could spell opportunity for retailers. Read the whole story