Publicis gained momentum in the second half of last year. Fourth-quarter organic growth was 9.3% vs. Q4 2020 and 5% ahead of Q4 2019. Read the whole story
UM will handle all strategy, planning, buying and data and analytics for Grubhub's brand advertising and marketing. Read the whole story
For some brands, getting started is a challenge. "Look at your business," Mindshare Global CEO Adam Gerhart said at a Decisions 2022 session today. Read the whole story
Amrite takes a leadership role on clients such as ABB, Canon and Dell. Read the whole story
The "Fence" campaign features 18 real-life stories told by Illinois residents initially reluctant to get the vaccine. The unvaccinated in Illinois are 11 times … Read the whole story
The funding round follows the firm's unveiling in December of a new service called Creative-As-A-Subscription, with separate versions for agencies and brands, which was … Read the whole story
At a time when many brands are leaning into NFTs, this one features a series of portraits shot by world-renowned photographer Nadav Kander. Read the whole story
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel. Read the whole story
Budweiser returns after a 2021 COVID time-out with spot following the post-injury path to recovery of one of Bud's mascot horses. Read the whole story
The TV ad is titled "Her Health is Her Wealth," and was created by CHE Creative. The ad highlights how despite her busy life … Read the whole story
Stagwell has appointed three senior executives to lead its recently formed Stagwell Marketing Cloud unit. They include Abe Geiger, Chief Product Officer; Elspeth Paige … Read the whole story