Marian succeeds (and reports to) Brandan Gaul, who founded the unit in 2020. Gaul continues as Global Chief Content Officer at Mediabrands. Read the whole story
The spot, shot in New York City, shows Barrymore and her friend trying on clothes, dancing, reading and painting each other's nails. Read the whole story
Hogarth's Global CEO touted Mehta as a "digital-first creative leader." Read the whole story
The target audience is Gen Z and millennials. Magnet's lead said the agency would empower its client roster to "develop their voice authentically." Read the whole story
Foo Fighters' post-Super Bowl VR concert was supposed to be the use case for Meta's Horizon apps, touted as the future of the metaverse. Read the whole story
The campaign shows a broad range of applications for the full-size pickup, Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story
The partnership gives Tinuiti clients early access to Reddit tools, teams and resources, and an opportunity to test the platform's newest advertising products -- … Read the whole story
The companies said the deal is designed to help fulfill their joint mission of making content creation more efficient and effective at scale. Read the whole story
Digital transformation specialist Bounteous has appointed Raju Patel Managing Director. In his new role, Patel will focus on driving more strategic relationships with financial, … Read the whole story