The "purchase-based media scoring" method will be applied to Omni's "inventory graph," enabling Omnicom to target people based on their purchasing history. Read the whole story
Geared to city subway riders, the campaign delivers recipes and a user-friendly message to a 3 million weekday audience. Read the whole story
Her new role comes after the recent addition of Snap Inc. to a client roster that includes American Honda Motor Company, Qualcomm, and others. Read the whole story
According to eMarketer, retail media advertising -- ads that line up with items a consumer is searching on a retailer's site -- is expected … Read the whole story
That's according to the latest forecast from Zenith, which reports that the category grew 12.8% in 2021 to $20.1 billion. Read the whole story
The win sustains an 18-year relationship between the brand and agency. Read the whole story
Elephant CEO Eric Moore called May's promotion a "natural evolution." May joined the agency in 2016. Read the whole story
Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last … Read the whole story
Marketers will gain the ability to test measurement capabilities and audience activation through Disney Advertising's Clean Room, with support from data cloud providers Habu, … Read the whole story
But the healthcare insurer still has the same account team at the new agency, GP Generate, which the client wanted to continue working with. … Read the whole story
Shalanna Clark will lead Code3's growth marketing team and help meet new business goals. Read the whole story