The company's action follows WPP's March 4 decision to discontinue operations in Russia. Interpublic posted a memo from CEO Philippe Krakowsky on LinkedIn, explaining … Read the whole story
The global contextual ad market is forecast to hit nearly $200 billion this year, with an estimated U.S. share of $64 billion. Read the whole story
Kochenash will work across Omnicom's networks and practice areas, advancing the Group's eCommerce strategy and product offering. Read the whole story
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story
Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis. Read the whole story
COMMENTARYPete Stein, who previously led Merkle's Experience and Commerce practice, was instrumental in the 2021 acquisition of LiveArea -- further positioning the company as … Read the whole story
COMMENTARY"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story
"I'm also proud that Nissan is increasing our support of the women's tournament," says Nissan's Allyson Witherspoon. Read the whole story
New work for the brands launches today, an international ad campaign called "Own It," which will air in the U.S., UK, Germany and Sweden. Read the whole story
COMMENTARYRebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the whole story
Skwambane will oversee all the specialist agencies in the company's portfolio, including FCB Joburg, Hellocomputer Joburg and HelloFCB+. Read the whole story
Chicago based agency 50,000feet has been tapped by asset management SaaS platform Enfusion to help define the company’s brand and visual identity. The appointment … Read the whole story
Fallon has launched KeyBank’s latest brand strategy and creative campaign. The messaging is designed to demonstrate how deeply KeyBank cares about people and communities. … Read the whole story
