The company's action follows WPP's March 4 decision to discontinue operations in Russia. Interpublic posted a memo from CEO Philippe Krakowsky on LinkedIn, explaining … Read the whole story

The global contextual ad market is forecast to hit nearly $200 billion this year, with an estimated U.S. share of $64 billion. Read the whole story

Kochenash will work across Omnicom's networks and practice areas, advancing the Group's eCommerce strategy and product offering. Read the whole story

Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" … Read the whole story

Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis. Read the whole story

Pete Stein, who previously led Merkle's Experience and Commerce practice, was instrumental in the 2021 acquisition of LiveArea -- further positioning the company as … Read the whole story

"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the whole story

"I'm also proud that Nissan is increasing our support of the women's tournament," says Nissan's Allyson Witherspoon. Read the whole story

Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the whole story