Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identity platform for all of NBCU's consumer data, to be used as "currency" … Read the whole story
Hub is developing a multi-city out-of-home campaign for Eden Health, which begins at New York's Penn Station. Read the whole story
Havas has previously worked with the agency, which will be integrated into Havas Group's Edge Performance Network (EPN). Read the whole story
According to a McKinsey report, nearly 40% of shoppers have switched brands during the pandemic, and 80% have new shopping behaviors. Read the whole story
Russia is experiencing a new form of digital isolation as its citizens remain cut off from Western-based media and social sites that have been … Read the whole story
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. Read the whole story
By that time, about a third of global companies will have products available on the metaverse, comprising a marketplace valued at $200 billion according … Read the whole story
After a competitive review, Colle McVoy has been selected as agency of record for Northern Tool + Equipment, one of the nation’s leading retailers … Read the whole story
Saatchi & Saatchi has appointed Dustin Tomes EVP, Executive Creative Director. In his New York-based role, Tomes will be working closely with Chief Creative … Read the whole story