Eden Health Taps Hub San Francisco As AOR, Kicks Off NYC Campaign

Eden Health, an employee healthcare company, is on a roll.

First, it named Hub San Francisco as its first agency of record after a competitive review.

Now, Hub is developing a multi-city out-of-home campaign for Eden, which kicked off at New York’s Penn Station for a four-week flight. They campaign is showcasing more than 38 OOH static and digital billboards in Penn Station. The multi-city launch is set for mid-May. The media plan is being finalized and later locations have not yet been announced. 

The work outlines the benefits Eden offers, including almost immediate access to healthcare providers, a team-based approach to primary care and mental health, and help navigating a complicated healthcare system

“The healthcare experience has become so full of friction, silos and stress. At Eden, our mission is to create a world where every person has a relationship with a trusted healthcare provider,” said Eric Ng, senior vice president, marketing at Eden Health. “That’s how Eden is redefining what healthcare should be.”



Eden’s clients include Rent the Runway, Harry’s and Emigrant Bank.

Penn Station services more than 650,000 daily commuter, transit and intercity trips on Amtrak, NJ Transit, Long Island Rail Road and the subway. Penn Station is the busiest rail hub in North America.

DJ O’Neil, founder of Hub, said Eden takes the “administrative nightmare that is healthcare off the plate of the HR department and ultimately lowers overall cost. We’re a customer of Eden’s, and we’re experiencing it ourselves.”


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