As a show of support for Ukraine the effort urges the global community to rename the streets where Russian Embassies and Consulates are located … Read the whole story
The new work will be parent company Fetzer Vineyards' largest marketing investment in the Bonterra brand and explain its organic strategy. Read the whole story
The agency is being aligned with and rapidly scales Stagwell's Doner Partners Network's multicultural capabilities across its Canadian assets. Those assets include DonerNorth, Veritas, … Read the whole story
"It's a new program designed to re-skill, up-skill and cross-skill people who want to get into media," Kirk McDonald says of the way GroupM … Read the whole story
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable." Read the whole story
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komos, also includes OOH, via a truck traveling through 10 states. Read the whole story
We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
Earlier this week the agency announced a second extension of the so-called "put up or shut up" rule, a UK regulation that requires companies … Read the whole story
He will shape and lead the delivery of a strong subscription management strategy and a product road map for clients. Read the whole story
Interpublic's MullenLowe New York has been named the US agency of record for Aleve, a Bayer over-the-counter pain reliever brand. The award followed a … Read the whole story