by Steve McClellan
As a show of support for Ukraine the effort urges the global community to rename the streets where Russian Embassies and Consulates are located … Read the whole story
by Fern Siegel
The new work will be parent company Fetzer Vineyards' largest marketing investment in the Bonterra brand and explain its organic strategy. Read the whole story
by Steve McClellan
The agency is being aligned with and rapidly scales Stagwell's Doner Partners Network's multicultural capabilities across its Canadian assets. Those assets include DonerNorth, Veritas, … Read the whole story
by Joe Mandese
"It's a new program designed to re-skill, up-skill and cross-skill people who want to get into media," Kirk McDonald says of the way GroupM … Read the whole story
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Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable." Read the whole story
by Les Luchter
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komos, also includes OOH, via a truck traveling through 10 states. Read the whole story
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by Todd Wasserman
We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
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by Richard Whitman, Columnist
Earlier this week the agency announced a second extension of the so-called "put up or shut up" rule, a UK regulation that requires companies … Read the whole story