by Steve McClellan
The agreement allows OMG account teams to activate advanced targeting segments from Omni across more than 20+ million LG smart TV households in the … Read the whole story
by Steve McClellan
The cosmetics giant spent an estimated $93 million on measured media in the region last year according to agency research firm COMvergence. More than … Read the whole story
by Fern Siegel
The outdoor and social campaign target five Florida cities: Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach. Read the whole story
by Fern Siegel
BBDO has announced some major moves in the executive creative suite. Read the whole story
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by Laurie Sullivan
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digital agency focused on data. The company, a Google Marketing Platform partner, is … Read the whole story
by Joe Mandese
Shows results of Frank's RedHot in-game ad campaign based on intrinsic criteria. Read the whole story
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by Todd Wasserman
Trey Kennedy isn't well-known to most Americans, but my kids are constantly using YouTube's TV app to see what he's up to. Read the whole story
by Tanya Gazdik
GMC put a significant emphasis on college basketball programming in March, with 91% of its national TV ad spend put toward men's college basketball. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I saw about 15 or 16 agency pitches during the last three years, and what surprised me was the lack of true differentiation. Read the whole story
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by Richard Whitman, Columnist
The league plans to kick off its next season in February 2023 under a new ownership consortium that includes Dwayne Johnson and Danny Garcia. Read the whole story