BBDO Taps Sanches As Chief Creative Officer, NA, MacDonald Upped To CCO, NY

BBDO has announced some major moves in the executive creative suite.

Luiz Sanches will take on the role of Chief Creative Officer, BBDO North America. Matt MacDonald is being elevated to Chief Creative Officer of the New York office.

MacDonald reports to Luiz, and Luiz reports to David Lubars, Global Chief Creative Officer, BBDO Worldwide. Both will work closely with Lubars.

Sanches is an agency vet; he spent 25+ years at Almap BBDO in Brazil. He has also received more than 190 Cannes Lions. He was recognized as the best-performing creative director by the Gunn Report, and recognized twice at Cannes.

In 2013, Sanches became agency partner of Almap BBDO and remains Chairman and Chief Creative Officer. The campaigns he led includes Volkswagen, Havaianas and Audi.



MacDonald joined BBDO in 2014 and served as the Chief Creative Officer for Omnicom on AT&T, one of the company’s largest accounts in North America. He also helped lead Omnicom’s 2016 win of AT&T’s consolidated media and creative business. In 2021, he was key to securing The Home Depot win.

MacDonald and his team have also won top awards from Cannes, D&AD, The One Show, etc.

David Lubars, Global Chief Creative Officer, BBDO Worldwide, said the duo “represent the very best of our industry and, specifically, our continued mission to innovate for our clients’ success." He added they were "inspiring, modern leaders who know how to bring it, and bring it they will.”

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