The partnership will give clients across all Omnicom agencies access to Firework's enterprise suite of proprietary short-form video and livestreaming technology. Omnicom will also … Read the whole story
Alto claims a 41% revenue increase in the past year and has retained all of its clients since its founding, just before the pandemic. Read the whole story
The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the whole story
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and … Read the whole story
To promote its new, electric BMW iX SUV, BMW of North America debuted two 30-second spots. Read the whole story
COMMENTARYBrightcom will announce a deal this week with Intent IQ to use its bid enhancement service to better identify IDs in a cookieless environment. … Read the whole story
CFO John Rogers had total compensation last year of about $6.2 million, versus just under $5 million for CEO Mark Read. The difference appeared … Read the whole story
Christofer Peterson has been promoted to Chief People Officer at Atlanta-based agency Dagger. The role is new at the agency. “Christofer joined our team in … Read the whole story
