Publicis said that under its ownership Profitero will expand its offering beyond data analysis and provide advice on consumer experience like how to describe … Read the whole story
The Toronto-based marketing unit includes creative advertising and content, media services, influencer marketing and blockchain-related branding services. Read the whole story
Spectrum Reach's in-house campaign, "Pay it Forward," is committing $15 million in advertising, resources and creative services to support small businesses nationwide. Read the whole story
The coalition asks Musk to uphold "three nonnegotiable standards of community trust and safety," or risk a call to advertisers to pull their spending … Read the whole story
The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, … Read the whole story
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies … Read the whole story
The firm's latest proxy statement lists the highest compensated executives last year. They all received handsome increases versus COVID-riddled 2020. Read the whole story
Since 2016, Costa led work for Toyota's Global Olympics and Expedia for the agency. Read the whole story
