by Steve McClellan
The company cited "Control weaknesses, staff turnover, and lack of detailed documentation, particularly relating to revenue and cost of sales recognition," particularly within the … Read the whole story
by Steve McClellan
The company reported organic revenue growth 23.6%. CEO Mark Penn said the MDC merger has "spurred revenue synergies." Read the whole story
by Joe Mandese
The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethics, will be offered to its entire staff, as well as its clients, … Read the whole story
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by Ray Schultz
Wunderman Thompson has launched a unified commerce service in North America that will operate within its Gorilla Group. Read the whole story
by Fern Siegel
Sinclair will overseeing the agency's entertainment roster, which includes WarnerMedia, Paramount and Spotify. Read the whole story
by Fern Siegel
The "Sandwich Board" campaign, created by the Merge agency, runs through 2022. Read the whole story
by Joe Mandese
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" … Read the whole story
by Tanya Gazdik
"Automakers have been gradually adjusting their TV advertising approach this year," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily." Read the whole story
COMMENTARY
by Ashwini Karandikar, Op-Ed Contributor
Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. … Read the whole story
COMMENTARY
by Ben Downing, Op-Ed Contributor
To carve out an ethics-centric future, we need to look to our greatest asset: our talent. Read the whole story
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by Richard Whitman, Columnist
Austin-based agency believes "Forced Mom" is the first creative move in the industry in support of the right to choose. Read the whole story