The company cited "Control weaknesses, staff turnover, and lack of detailed documentation, particularly relating to revenue and cost of sales recognition," particularly within the … Read the whole story
The company reported organic revenue growth 23.6%. CEO Mark Penn said the MDC merger has "spurred revenue synergies." Read the whole story
The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethics, will be offered to its entire staff, as well as its clients, … Read the whole story
Wunderman Thompson has launched a unified commerce service in North America that will operate within its Gorilla Group. Read the whole story
Sinclair will overseeing the agency's entertainment roster, which includes WarnerMedia, Paramount and Spotify. Read the whole story
The "Sandwich Board" campaign, created by the Merge agency, runs through 2022. Read the whole story
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" … Read the whole story
"Automakers have been gradually adjusting their TV advertising approach this year," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily." Read the whole story
- COMMENTARY
Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. … Read the whole story
COMMENTARYTo carve out an ethics-centric future, we need to look to our greatest asset: our talent. Read the whole story
Austin-based agency believes "Forced Mom" is the first creative move in the industry in support of the right to choose. Read the whole story
LaBelle has previous global marketing experience at Apple and Nike. Read the whole story
