Around the Net
David Droga Aims To Reform Agency Model
- Fast Company, Sunday, May 8, 2022 6:03 PM
Longtime ad industry executive David Droga, now CEO of Accenture Interactive, helped create a precedent for how brands could try to tap into and create culture. Now he wants the industry to
“dispose of the constraints inherent in the traditional role of an ad agency, and set a new standard for how creative thinking can transform businesses, far beyond anything resembling an
ad,” per Fast Company.
