The Out-Of-Home Advertising Association Of America is holding its annual OOH Media Conference in Dallas from May 11-13. 

And they’ve got some big names in media and marketing lined up for the program. Among the participants: 

• Emma Grede, Co-Founder and CEO of Good American and Founding Partner of SKIMS. 
• Noelle LeVeaux, CMO of FIFA World Cup 26 Dallas. 
• Meredith Counce, SVP Brand & Marketing for the Dallas Cowboys. 
• Rishad Tobaccowala, Senior Advisor at Publicis Groupe. 
• Obioma Enyia, Head of North America Media Strategy and Planning, The Coca-Cola Company. 
• Beverly Jackson, Vice President, Brand and Product Marketing, Zillow. 
• Terence Kawaja, CEO & Founder, LUMA Partners. 
• Ranjit Raju, Head of AI Strategy, Media and Entertainment, Google. 

Some highlights: A panel session featuring the CEOs of the three largest OOH companies: Nick Brien, CEO, Outfront Media, Sean Reilly, President and CEO Lamar Advertising and Scott Wells, CEO, Clear Channel Outdoor Holdings.  

During the session, moderated by LUMA’s Kawaja, the OOH chieftains will offer their views on the current state of the market, the challenges and opportunities ahead, and their vision for the future of OOH. 

OAAA President and CEO Anna Bager will present a “State Of The Industry” address, and there will be sessions on brand building, measurement and more. 

Counce of the Dallas Cowboys will unpack what it takes to turn fandom into a full-scale brand ecosystem, where the stadium is a marketing canvas. And she’ll share how the Cowboys activate across major cultural moments, from the global success of the Netflix Dallas Cowboys Cheerleaders series to owning their backyard during the FIFA World Cup. 

 And she'll explore how the organization extends its reach through marquee partnerships with AT&T and American Airlines and balances the weight of a legacy brand while consistently engaging new generations of fans. 

And to give attendees a break from all the talk and slide show presentations, The Dallas Cowboy Cheerleaders will put on a live show with a little more sizzle than your typical sizzle reel. 

Check out the full agenda here.