- DPAA's Frey: DOOH Is Leading Advertising Innovation
Mediapsssst, Richard Whitman - Wednesday, October 16, 2024
The Digital Place-Based Advertising Association held its annual summit in New Yo ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Why Brands Need Creators To Stay Relevant
MAD, Steve McClellan - Tuesday, October 8, 2024
The creator economy is exploding, with one estimate that it will gr ...
- Are You Ready For Some Brand Love?
Mediapsssst, Richard Whitman - Wednesday, September 18, 2024
Marketing agency The Shipyard and Brand Innovators are hosting a summit ...
- Stagwell Lines Up Big Names, Blue Chip Sponsors For Sport Beach '24 At Cannes
Mediapsssst, Richard Whitman - Friday, April 26, 2024
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion ski ...
- Are 'Brand Safety" Concerns Overblown?
Mediapsssst, Richard Whitman - Sunday, April 14, 2024
Stagwell CEO Mark Penn thinks so. Stagwell is holding an event ne ...
- OpenAI To Launch GPT App Store CES Week
MediaDailyNews, Laurie Sullivan - Friday, January 5, 2024
OpenAI announced the app store at its first annual developer conference a ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Los Angeles Auto Show Emphasizes Entertainment, Electrification
Drive Time, Tanya Gazdik - Monday, November 13, 2023
Lucid Motors CMO Andrea Soriani will be on hand Thursday for ...
- OpenAI's Path Toward App Store, Ad Monetization
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 7, 2023
OpenAI's first developer conference debuted tools that allow anyone to create ...
- AI Won't Make Or Break Agency-Brand Relationships (Humans Will)
Mediapsssst, Richard Whitman - Friday, October 27, 2023
Speaking at the ANA conference this week, Havas NY execs said bran ...
- Opening 'Masters' Conference, Liodice Touches On Future Growth Drivers
MAD, Steve McClellan - Wednesday, October 25, 2023
"It's time to change," he said, emphasizing this year's conference theme th ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
This time, experiments are happening on YouTube, as it tries to mo ...
- Publicis Groupe's Lin Named Chair of AAF
Mediapsssst, Richard Whitman - Tuesday, June 6, 2023
A Goodby ad for Cheetos won the Addy Awards Best of Sh ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Top CMOs 'Spooked' About Musk's Coming MMA Appearance
Digital News Daily, Karlene Lukovitz - Friday, April 7, 2023
An email string reveals ambivalence, particularly in light of Twitter's Elon Musk ...
- One Club's Creative Week 2023 Is Set For May
Mediapsssst, Richard Whitman - Tuesday, March 14, 2023
Events include The One Show 2023 awards ceremony and special 50th anniversa ...
- Toyota's Lisa Materazzo Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, March 6, 2023
Materazzo will receive the honor April 5 during a Q&A with MediaPo ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- Smile, You Work At A Media Agency
MAD, Steve McClellan - Wednesday, February 1, 2023
Media agency executives at 4A's Decisions today discussed topics including talent a ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- New Marketing Expo & Conference Is Set For Miami Next April
Mediapsssst, Richard Whitman - Monday, November 28, 2022
Called Possible, it's being created by DMEXCO founder Christian Muche with M ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
"This will be one of the biggest revolutions since Henry Ford p ...
- Warren Named To Second Term As AAF Chair
MAD, Steve McClellan - Thursday, June 9, 2022
The ad trade group also said that Helen Lin, Chief Digital Offic ...
- Reporter's Notebook: 4A's Sustainability Summit
MAD, Steve McClellan - Wednesday, April 20, 2022
As one speaker opined, sustainability is the biggest marketing challenge of o ...
- An Inconvenient Truth
MediaDailyNews, Tony Jarvis - Friday, April 15, 2022
The final day of the ARF conference highlighted the meaninglessness of audien ...
- Obit: Nielsen TV Ratings Stories, Dead At 72
TVBlog, Joe Mandese - Thursday, April 14, 2022
"I was thinking the other day that ratings stories don't mean ve ...
- New York International Auto Show Returns, Focuses On EVs
Drive Time, Tanya Gazdik - Monday, April 4, 2022
The show includes MediaPost's Marketing: Automotive conference, featuring Nissan's Allyson Witherspoon, Kia ...
- Metaverse Mainly An Idea At Mobile World Congress
Marketing Daily - Top of the News, Todd Wasserman - Monday, March 7, 2022
What attendees saw was "a variation on the same 4D VR rid ...